Your feed is not a catalog, and it costs you orders

A feed is designed for discovery. It rewards what is new and buries what is not. That is fine for attention and bad for buying, because a customer who wants to compare six lehengas cannot do it by scrolling a grid that mixes stock with reels, festival greetings and behind-the-scenes clips.

The questions a feed cannot answer

Is it available on my date? What sizes do you have? What is the rent for three days? Is there anything similar in green? Every one of those becomes a DM, and every DM becomes work for you.

You are effectively acting as a search function for your own stock, one conversation at a time.

What a catalog changes

A browsable catalog answers the routine questions without you. The DMs that remain are the ones worth having: a specific piece, a specific date, a customer who has already decided they are interested.

You do not lose the Instagram relationship. You stop spending it on questions a page could have answered.

Keep the feed doing what it is good at

Post the new arrival, the styled shot, the happy customer. Then link to the catalog for the detail. Discovery on Instagram, decision on your own page, each doing the job it is actually suited to.